Almost 40 years ago, Brian O’Doherty wrote in his essay ‘Inside the White Cube’: “We have now reached a point where we see not the art but the space first.” He went on: “This gives the space a presence possessed by other spaces where conventions are preserved through the repetition of a closed system of values. Some of the sanctity of the church, the formality of the courtroom, the mystique of the experimental laboratory…” He said nothing whatsoever about the farm.
Hauser & Wirth is an international brand with ‘white cube’ style galleries in London, Zurich and New York. They represent some big names of international contemporary art: Pierre Huyghe, Martin Creed, Paul McCarthy, Ron Mueck, Zhang Enli, to name but a few, and some significant artists’ estates including Eva Hesse and Dieter Roth. But now to add to its portfolio it can include the 100-acre Durslade farm in the English countryside outside the pretty town of Bruton in Somerset.
Hauser & Wirth Somerset is a vision for a new kind of art gallery. It supports artists’ production and experimentation; however, unlike most commercial art galleries, it places importance on the visitor experience. To do this, it reinforces their lifestyle and values: audiences can see contemporary art, eat good food and know that the butter was churned on site. In the decades since O’Doherty described the meaning and importance of the white, neutral space, there have been many attempts to reimagine the gallery but nothing has fundamentally shifted the paradigm. Perhaps this is it?
“I’ll meet you by the bucket,” I say down the telephone to my guide, Associate Director Lucy MacDonald, who is yet to arrive. We are meeting on a hot summers day the first weekend that the gallery opens to the public, although it has already been host to some fruitful residencies. Artworks themselves, temporary and permanent, some for sale, others not, have been central to the farm’s transformation; woven into the fabric of its new identity.
The bucket, which is actually and more appropriately, a milking pail, is ‘Untitled’ (2008) by Delhi-based Subodh Gupta. Stainless steel, seven foot high and prominently positioned outside the former farm buildings, it is a utilitarian counterbalance to Paul McCarthy’s whimsical ‘Ship Adrift, Ship of Fools’ (2009). On the ship-shaped sculpture, charcoal-black dolls’ heads silently slur and cry. Across the grass, on the old farmhouse, Martin Creed’s ‘Work No. 1086 EVERYTHING IS GOING TO BE ALRIGHT’ (2011), asserts its eponymous, reassuring message.
To cool down, my companion and I go inside for a drink at the bar. The bright sunshine makes the interior seem dull for a second, but as we blink the scene before us into focus, we are assaulted by a cacophony of objects: industrial, domestic and painterly. The Roth Bar and Grill is an installation in its own right by Björn and Oddur Roth, the son and grandson of Swiss artist Dieter Roth. Re-appropriated lockers, paint cans and their brand of New York-meets-Scandinavian interior design continues through the shop and cloakroom.
The idea to position a gallery such as this in the English countryside was conceived by Iwan Wirth, but it is now under the directorship of Alice Workman. Alice says she was attracted to work at the gallery because of the unique opportunity to live in “a rural environment [whilst working] for an internationally acclaimed gallery.” This dichotomy is present in all of the activities at Durslade farm. The first major exhibition here is ‘Gig’ by Phyllida Barlow whose work tumbles, drips, hangs and stands in the ‘Threshing barn,’ a series of workshops and outside in the ‘Pigsty’ and the ‘Piggery.’
Barlow has filled the Threshing barn with oversized, multicoloured fabric ‘pom poms’ from ceiling to floor. They beg to be touched (of course you can’t.) Their density and volume almost make the generous proportions of the barn seem small. Alice characterizes Barlow as “a real artists’ artist with a wonderful capacity to make everybody feel totally engaged and inspired” and describes the new work she has produced for Hauser and Wirth as “vibrant [and] celebratory.” Lucy enthusiastically recalls the textile pom poms arriving fully assembled hanging in an enormous box, and how the artist and her team fabricated other parts of the installation on site from sections of wood and plaster, making final decisions on the work’s appearance in response to the space. The result evokes machinery (perhaps from farming activities past), combines elements of architecture with echoes of art school or some other institution, and suggests chance through a million deliberate gestures. One can sense both that Barlow’s sculpture is rooted in drawing practice, but also that the artist understands her work will be seen in the round. She has an intuitive understanding of material, movement and the power of scale.
Barlow in her 70th year is having a bit of a moment. It was a clever decision to launch the gallery with an exhibition of work by someone who is an art world insider (she was a professor of art at the Slade School of Art, London for more than 40 years) but makes work that is tactile and jolly. Concurrently, she is showing previously unseen drawings at Hauser and Wirth Saville Row and has a major commission at Tate Britain. The artist started work in Bruton immediately after finishing her piece for Tate in London’s west end.
At the back of the gallery we exit into the sunshine. Here the internationally renowned gardener and nurseryman Piet Oudolf has planted an extensive garden, complemented by Louise Bourgeois’ ‘Eye Benches II (1996-1997) and Anri Sala’s ‘Clocked Perspective’ (2012). It hums with the siren call of crickets, but we cannot explore it, yet. Officially, the garden is not ready: it is in the process of growing and will launch in September this year.
Oudolf’s gardens are art and life in four dimensions. They are meticulously designed to look good in all seasons, even when the plants die or dry out in the winter. The artist (although he doesn’t identify as such, preferring gardener) has planted gardens all over Europe and the US including at Palais de Tokyo, Paris and Venice Biennale. Lucy revealed that Oudolf is deeply emotionally invested in each project and feels hurt when the commissioners do not maintain them after he is gone. The garden is a significant statement of the gallery’s intention to care for its immediate environment and to employ the manpower to do so (it will require one full time gardener and a part time assistant.)
Back inside, Oudolf’s garden production process is explained in an exhibition of his preparatory drawings. They build up in translucent layers from concept design to detailed planting instructions; every sheet of white paper suspended in a white vitrine is covered with annotations in his native Dutch and a personal code of symbols. The drawings have never been displayed as artworks before. They are an insight into Piet Oudolf’s professional activity and also his soul.
Before we leave, Lucy asks if we would like to take a walk to Bruton Dovecote, a sixteenth-century watchtower and residence for doves and pigeons, positioned on a hill overlooking Durslade Farm and the town. Walking up the steep field to the stone structure, we pass a community garden full of vegetables, sunflowers and violets. By this point in the day, the distinction between art and gardens has dissolved completely; leaving a sense that at their best both involve time, collaboration, beauty, compromise, ambition and commitment.
Standing by the Dovecote we can see the town beneath us: pink, yellow, thatch roofs and sandstone, clean and shining in the late afternoon heat. You can appreciate why artists like Pipilotti Rist not only want to exhibit at the gallery, as she will do in November this year, but are willing to move to Bruton for an entire year, as she did in 2013, enrolling her son in the local primary school whilst she created a permanent piece of art at the farm. The town and the fields that surround it are a lung breathing energy into the gallery. The access to Hauser and Wirth’s artists should act as an oxygenated vein, ensuring that the gallery maintains the quality, complexity and ‘edge’ of the offer, and does not succumb to the lazy and bland style of art that rural British towns typically favour.
Hauser & Wirth Somerset has been described as the ‘slow’ alternative to the fast pace of the international art world. Many synonyms for slow are negative: lethargic, lackadaisical, sluggish, stagnant. But I find a gallery that is better described by words such as: considered, self-possessed and unflappable. ‘Slow’ can describe the process of a museum developing a collection for future generations. Or an artist taking time to produce a new work. It can describe a garden growing. Or a gallery that challenges the orthodoxy of the white cube and demands to be revisited as it changes from season to season, year after year.